For last few months rather I should say few years,
I have been really amazed by the way communication is being done in our country.
Primarily there are only 2 modes of communication Print Media and Electronic
Media. Both were supposed to provide people with the current news and data real
time so that people can act accordingly.
What really increases my apprehension is the fact
that both of these media are always controlled by few people and they have all
the right to align their thoughts whatever way they want to. These 2 channels
of communication never represented the voice of the nation but I felt that few
of these always try to create the voice of nation by imposing their
thought and analysis. When I went into details, I felt that the privatization
of these medium has been responsible for the same. DD News is the only channel which
shows news and not analysis and that’s because it is answerable to the nation.
- So at this point of time when the most of the news channel have foreign investments then how can we be sure about the sanctity of content?
- With so much foreign investments, how one can be assured that somebody else in the globe is trying to hijack our nation?
At this point of time, I felt that Social Media
has come to the savior of the true patriots of India. Social Media in form of
text, video, pictures have provided the people with an opportunity to create
views and analysis. Some factors contribute to that are
- · Social media is not controlled by few people. It is a platform to share views and news for the other people
- · Social media also provides an opportunity to run a trial independently of the various opinion makers
- · Social media reach has been increasing and now as it is on mobile and mobile penetration in India is expected to be more than 75% by 2015
- · Social media have reduced the gap of the big shots as well as VIPs and now people can track them on regular basis for the mutual benefit
- · Social media provides the information in raw form and hence it is upto the end user to analyse it
At the end, it has been
imperative to have social media if we want to bring more of transparency in
India. And we should participate in great number to reap the maximum benefits.
